Loan Origination is a popularity contest, and it always has been. But today there is a new way to get popular, and it’s known as social media. This book explains the social media landscape and shows you where to start. It shows you what to focus on and why, how much to do, and who can help you.

“To be a winning originator you still need to get known, but the way you get known is changing. While it’s still good to press the flesh in your community, you can strengthen your network, and broaden it greatly through the use of social media. In a sense, social media provides an online or virtual version of pressing the flesh. Social media outlets provide a way for you to have a presence and become known and trusted by various circles of people.”