Make the Most of Your Online Property Listing
Thanks to the coronavirus pandemic and its related stay-at-home orders, almost everything is going virtual: business meetings, holiday celebrations, even home buying. Buyers now rely on what they can see on-screen as much or more than what their real estate agents tell them. If your home is on the market during these uncertain times, consider these ways to strengthen your impact on buyers.
Show Them the Complete Package
Your time to impress a buyer might be more limited than you think. A recent Zillow study showed that “Nationwide, the typical home listing only draws half as many views by day five as it did on the first day. And by the end of week two, listings fall by half again, to one-quarter of their initial traffic.”
That means your listing should ‘go live’ fully fleshed out, not as a work in progress.
One way to accomplish this is to give a comprehensive summary of your in-home amenities as well as neighborhood amenities like proximity to good schools, stores, and hospitals. You might also help a listing “pop” by a) not posting low-quality photos that you plan to upgrade later and b) by offering video tours. Providing high-quality images and virtual open houses are a great way to give buyers up-to-date information, show them the space in HD and respect their desire to minimize exposure to coronavirus.
Know When to Go Live
You’re in a little luck: Spring has long been considered the busiest season for home sales. Yes, it may take a little more time than usual to sell your home, but don’t be discouraged— this could still be a good time to sell. Some buyers might still be looking to transition into new spaces before the start of a new school year.
Keep in mind that the above-mentioned Zillow study also revealed that weekend listings attracted more attention than those launched during the week. With historically-low interest rates potentially bringing financially-stable buyers into the market, you might consider going live on a Friday, Saturday or Sunday.
We at OpenMortgage are always here to discuss home-financing options— whether you’re looking for help in purchasing your next home or you have an interested buyer and they need help finding a lender. Visiting OpenMortgage.com today is a great way to learn more about our services and to start talking with home-financing professionals.
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